Format library

Before and after TikTok slideshow template

The before and after format helps teams show contrast between the old state and the improved state. Miragium uses this kind of structure as a reusable reference, then adapts it to a product, audience, and posting workflow.

Format structure

A strong before and after slideshow has a clear job for every slide. The structure should earn the next swipe rather than behave like a static ad.

  • Before state
  • Pain or missed opportunity
  • Product-assisted shift
  • After state

How to adapt it

Start with the product's clearest promise, choose a hook that matches the viewer's existing problem, and then rewrite the slide sequence so every claim can be supported.

How Miragium uses it

Miragium can take this format, match it with a product URL or product brief, generate multiple hook variants, and prepare the slideshow for approval or automated posting.

How to brief this format

A format template works when every slide has a job. Before generating, write the product role, proof source, objection, and final CTA.

  • Use the first slide to name the problem, promise, comparison, or curiosity gap.
  • Use the middle slides to prove the point with product-specific facts.
  • Use the final slide to ask for one action that matches the landing page.

FAQ

When should I use a before and after slideshow?

Use it when you need to show contrast between the old state and the improved state and the product has enough proof or examples to sustain multiple slides.

Can Miragium create variants of this format?

Yes. Miragium can keep the format structure stable while generating new hooks, slide text, captions, and product-specific visuals.

Should the format be copied exactly?

No. The format is the skeleton. The product, proof, voice, and claims need to be adapted for the brand and audience.

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