{"name":"Miragium TikTok slideshow hook library","url":"https://www.miragium.com/assets/tiktok-slideshow-hook-library","updatedAt":"2026-06-15","license":"Use as creative planning templates; adapt claims and wording for each product.","rows":[{"id":"listicle-001","formatSlug":"listicle-tiktok-slideshow-template","format":"Listicle","hookTemplate":"{number} things I wish I knew before buying {product category}","firstSlideJob":"Create buyer curiosity and frame the post as useful, not promotional.","bestFor":"education-heavy products, apps, courses, and comparison-aware buyers","exampleProductFit":"fitness app, skincare routine bundle, creator course, productivity app"},{"id":"listicle-002","formatSlug":"listicle-tiktok-slideshow-template","format":"Listicle","hookTemplate":"{number} tiny details that make {product} easier to use every day","firstSlideJob":"Signal hidden value and invite a save-worthy explanation.","bestFor":"tools with non-obvious utility, home products, apps, subscriptions","exampleProductFit":"meal planning app, storage product, desk accessory, AI workflow tool"},{"id":"before-after-001","formatSlug":"before-after-tiktok-slideshow-template","format":"Before and after","hookTemplate":"Before {product}: {painful old state}. After: {clear improved state}.","firstSlideJob":"Make the contrast concrete enough that the viewer wants the transition.","bestFor":"transformation products, home, beauty, fitness, cleaning, organization","exampleProductFit":"room organizer, hair tool, workout plan, cleaning product"},{"id":"before-after-002","formatSlug":"before-after-tiktok-slideshow-template","format":"Before and after","hookTemplate":"I stopped doing {old behavior} and started using {new routine}","firstSlideJob":"Position the product as part of a better routine without overclaiming.","bestFor":"wellness, food, skincare, productivity, apps, daily-use products","exampleProductFit":"habit tracker, protein snack, SPF, note-taking app"},{"id":"myth-001","formatSlug":"myth-busting-tiktok-slideshow-template","format":"Myth-busting","hookTemplate":"The biggest myth about {category}: {false belief}","firstSlideJob":"Challenge a belief the audience already has.","bestFor":"skincare, education, finance, technical products, wellness","exampleProductFit":"serum, budgeting app, AI tool, supplement brand"},{"id":"myth-002","formatSlug":"myth-busting-tiktok-slideshow-template","format":"Myth-busting","hookTemplate":"{category} advice that sounds smart but makes {problem} worse","firstSlideJob":"Use contrarian tension while promising a useful correction.","bestFor":"expert-led products, courses, apps, wellness, B2B tools","exampleProductFit":"course platform, sales tool, workout program, skincare brand"},{"id":"storytime-001","formatSlug":"storytime-tiktok-slideshow-template","format":"Storytime","hookTemplate":"I tried to solve {problem} the hard way until I found {new approach}","firstSlideJob":"Open a narrative loop that can carry multiple slides.","bestFor":"creator-led brands, services, apps, courses, founder stories","exampleProductFit":"AI writing app, coaching offer, creator template, meal prep service"},{"id":"storytime-002","formatSlug":"storytime-tiktok-slideshow-template","format":"Storytime","hookTemplate":"Nobody told me {category} would be this annoying until {product}","firstSlideJob":"Tie a relatable frustration to a product-aware resolution.","bestFor":"consumer apps, home goods, beauty, subscriptions, services","exampleProductFit":"pet subscription, laundry product, calendar app, beauty tool"},{"id":"routine-001","formatSlug":"routine-breakdown-tiktok-slideshow-template","format":"Routine breakdown","hookTemplate":"My {timeframe} routine for {desired outcome}","firstSlideJob":"Promise a reusable sequence that fits into daily life.","bestFor":"beauty, skincare, fitness, food, productivity, wellness","exampleProductFit":"morning skincare bundle, recovery drink, habit app, meal kit"},{"id":"routine-002","formatSlug":"routine-breakdown-tiktok-slideshow-template","format":"Routine breakdown","hookTemplate":"The {number}-step routine I use when {situation}","firstSlideJob":"Make the post situational and easy to save.","bestFor":"utility products, apps, health, food, home, travel","exampleProductFit":"travel organizer, fitness app, snack pack, home cleaning kit"},{"id":"mistake-001","formatSlug":"mistake-list-tiktok-slideshow-template","format":"Mistake list","hookTemplate":"{number} mistakes keeping you from {desired outcome}","firstSlideJob":"Create self-recognition and make the next slide feel diagnostic.","bestFor":"education, apps, fitness, skincare, finance, B2B tools","exampleProductFit":"budgeting app, online course, skincare set, CRM tool"},{"id":"mistake-002","formatSlug":"mistake-list-tiktok-slideshow-template","format":"Mistake list","hookTemplate":"If {problem} keeps happening, check these {number} things","firstSlideJob":"Promise a practical troubleshooting sequence.","bestFor":"tools, home, beauty, pet care, productivity, technical products","exampleProductFit":"pet food, cleaning product, browser extension, makeup product"},{"id":"hidden-benefits-001","formatSlug":"hidden-benefits-tiktok-slideshow-template","format":"Hidden benefits","hookTemplate":"The underrated reason people keep using {product}","firstSlideJob":"Surface a non-obvious retention reason.","bestFor":"premium products, subscriptions, software, wellness, tools","exampleProductFit":"subscription box, SaaS tool, ergonomic product, supplement"},{"id":"hidden-benefits-002","formatSlug":"hidden-benefits-tiktok-slideshow-template","format":"Hidden benefits","hookTemplate":"{product} looks like {obvious category}, but it really helps with {deeper job}","firstSlideJob":"Reframe the product around a deeper use case.","bestFor":"products with subtle value, apps, tools, premium goods","exampleProductFit":"sleep app, desk lamp, creator template pack, kitchen tool"},{"id":"teardown-001","formatSlug":"product-teardown-tiktok-slideshow-template","format":"Product teardown","hookTemplate":"Why {product/category} works: {number} details most people miss","firstSlideJob":"Signal expert analysis and make product details feel interesting.","bestFor":"apps, ecommerce products, creator products, agencies, comparison-led categories","exampleProductFit":"AI app, backpack, landing page service, apparel drop"},{"id":"teardown-002","formatSlug":"product-teardown-tiktok-slideshow-template","format":"Product teardown","hookTemplate":"I broke down {product} so you can see whether it is actually worth it","firstSlideJob":"Create transparent evaluation intent.","bestFor":"comparison-heavy buyers, premium products, software, ecommerce","exampleProductFit":"subscription app, skincare device, fitness equipment, course"},{"id":"comparison-001","formatSlug":"comparison-tiktok-slideshow-template","format":"Comparison","hookTemplate":"{option A} vs {option B}: which one should you use for {job}?","firstSlideJob":"Frame a decision the audience already needs to make.","bestFor":"alternatives, product tiers, category education, competitor-aware pages","exampleProductFit":"Canva vs Miragium, app tier comparison, product bundle comparison"},{"id":"comparison-002","formatSlug":"comparison-tiktok-slideshow-template","format":"Comparison","hookTemplate":"Use {option A} if {condition}. Use {option B} if {condition}.","firstSlideJob":"Create a practical branch instead of a one-sided claim.","bestFor":"SaaS, apps, beauty routines, equipment, service categories","exampleProductFit":"scheduler vs content generator, serum vs moisturizer, tool tiers"},{"id":"checklist-001","formatSlug":"checklist-tiktok-slideshow-template","format":"Checklist","hookTemplate":"Save this checklist before you {buyer action}","firstSlideJob":"Make the post saveable and buyer-intent aligned.","bestFor":"tools, apps, courses, recipes, routines, home, fitness, planning products","exampleProductFit":"product launch, home organization, workout plan, creator setup"},{"id":"checklist-002","formatSlug":"checklist-tiktok-slideshow-template","format":"Checklist","hookTemplate":"Before you buy {category}, check these {number} things","firstSlideJob":"Capture high-intent comparison traffic with utility.","bestFor":"ecommerce, premium goods, apps, courses, B2B tools","exampleProductFit":"AI slideshow tool, home appliance, course, skincare bundle"}]}